Our Story
S1H was established in New York, USA, as part of our company’s global expansion journey. Our parent company, Liroi corp pty ltd, has successfully operated in South Africa, trading under the name Security and Self Defense, where we specialize in security and self-defense products and gadgets and serve customers across the country.
👉 https://securityandselfdefence.co.za/
After building trust, operational strength, and market experience in South Africa, we took the next step — expanding internationally.
Why S1H Was Created
When entering the United States market, we made a strategic decision to create a new, dedicated brand designed specifically for American customers.
That brand is S1H.
Registered in New York, USA, S1H focuses exclusively on high-quality kitchen essentials andElectronic Devices Mobile Essentials, developed to meet the expectations, lifestyle, and standards of U.S. households.
We began with a fully online store — s1h.store, allowing us to serve customers efficiently across all 50 U.S. states, with plans to open physical retail stores in the future.
What We Do at S1H
S1H specializes in essential, non-electric kitchen tools and Electronic Devices Mobile Essentials, that combine functionality, durability, and modern design.
Every product is selected with a focus on quality, usability, and long-term value.
Built on Experience, Designed for the USA
While S1H is a new brand in the United States, it is built on years of international business experience, operational discipline, and customer-first values gained through our South African operations.
This foundation allows us to launch S1H with confidence, professionalism, and a long-term commitment to excellence in the U.S. market.
Our Vision
Our vision is to grow S1H into a trusted kitchen essentials and Electronic Devices Mobile Essentials brand across the United States, known for:
Reliable products
Honest pricing
Strong customer support
Consistent quality
Starting online, we aim to expand into physical retail locations, bringing the S1H experience closer to customers nationwide.
Our Commitment
At S1H, we are committed to:
Transparency and trust
Customer satisfaction
High product standards
Responsible, sustainable growth
We believe every kitchen deserves tools that make daily life easier — and we are proud to begin that journey in New York, USA, with customers across the nation.